Sans Superellipse Hirup 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Future Bugler Upright' by Breauhare, 'Environ' by MADType, 'Stallman Round' by Par Défaut, and 'Grosball' by ahweproject (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, signage, futuristic, industrial, techy, confident, playful, impact, systematic, modernity, clarity, branding, rounded corners, square-ish, softened, compact, chunky.
A heavy, geometric sans built from rounded-rectangle and superellipse-like forms. Strokes are thick and even, with soft corners and mostly squared terminals that create a blocky silhouette without feeling sharp. Counters tend to be rectangular and generous for the weight, and apertures are kept fairly closed, producing a compact, sign-like rhythm. The lowercase maintains simple, single-storey constructions with sturdy stems and minimal modulation, while figures follow the same squared, rounded-corner logic for a consistent texture.
Best suited to headlines, branding, and display settings where strong, compact shapes are an advantage. It works well for tech-themed posters, product packaging, UI badges, and signage that needs a sturdy, high-impact voice. For longer passages, it will be most comfortable at larger sizes with ample line spacing.
The overall tone feels futuristic and utilitarian, reminiscent of interface labeling, machinery markings, and retro-digital graphics. Its rounded corners add friendliness to an otherwise industrial, no-nonsense build, giving it a confident, slightly game-like energy. The dense shapes and tight openings read as bold and assertive rather than delicate or literary.
The design appears intended to deliver a robust geometric look with softened corners—combining the efficiency of squared forms with enough rounding to keep the texture approachable. Its consistent construction across caps, lowercase, and numerals suggests a focus on cohesive, system-like lettering for modern display use.
Round glyphs (like O/0) read as rounded squares, and many letters emphasize straight-sided geometry over traditional calligraphic curves. The design favors strong silhouettes and uniform weight, which helps it hold up in high-contrast applications but can make small-size text feel dense as spacing and apertures visually tighten.