Sans Normal Abmot 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, captions, presentations, modern, clean, friendly, dynamic, neutral, legibility, neutrality, versatility, emphasis, humanist, oblique, open apertures, rounded terminals, soft corners.
A slanted sans with smooth, rounded curves and a steady, even stroke. The forms lean consistently, with open counters and generous apertures that keep letters from clogging in text. Terminals are mostly clean and gently softened rather than sharply cut, and joins feel straightforward and contemporary. Proportions are balanced with a moderate x-height and clear, uncomplicated shapes across capitals, lowercase, and numerals.
This font suits interfaces, dashboards, and product copy where a clean italic voice is needed for emphasis or differentiation. It also performs well in editorial settings for intros, pull quotes, or short paragraphs, and can support contemporary branding systems that want a friendly, unobtrusive typographic texture.
The overall tone is modern and approachable, with the italic angle adding motion and a conversational feel. It reads as calm and utilitarian rather than formal, projecting clarity with a subtle sense of speed and ease.
The design appears intended as a versatile italic sans for everyday communication—prioritizing legibility, consistent rhythm, and a contemporary, approachable character that works across text and display applications.
Round letters stay near-circular without becoming geometric-stiff, while diagonals and curves maintain a consistent rhythm in running text. Numerals follow the same simple, legible construction, matching the letterforms without drawing attention to themselves.