Sans Normal Addis 4 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, ui labels, packaging, modern, clean, dynamic, sporty, tech, forward motion, modern utility, clean display, clear labeling, oblique, geometric, smooth, crisp, open.
This is a slanted, geometric sans with smooth, rounded bowls and clean, uniform strokes. Curves read as circular/elliptical, while diagonals (A, V, W, Y) are sharp and energetic, creating a brisk rhythm across words. Apertures are generally open, counters are tidy, and terminals are mostly plain with minimal modulation, giving the face a crisp, contemporary texture. Numerals follow the same oblique stance and simple construction, with clear, straightforward shapes.
It works well for contemporary branding and logo wordmarks that want a clean, forward-leaning voice, and for headlines where the slant can add momentum without becoming decorative. The simple, open construction also suits UI labels, dashboards, and packaging callouts where clarity and a modern tone are priorities.
The overall tone feels modern and efficient, with an athletic forward motion from the consistent slant. Its geometry and uncluttered endings keep it neutral and professional, while the oblique posture adds a sense of speed and urgency that reads as active and contemporary.
The design appears intended to offer a straightforward geometric sans with an integrated oblique style—prioritizing clean construction, even texture, and a sense of motion for modern display and interface contexts.
The italic angle is consistent across capitals, lowercase, and figures, helping lines feel cohesive. Letterforms stay relatively compact and controlled, with a smooth, even color that supports continuous reading in short-to-medium runs.