Sans Normal Kumaf 13 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Creata' by Ivan Petrov, 'Breno' by Monotype, 'Halcom' by The Northern Block, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, advertising, modern, dynamic, confident, sporty, friendly, momentum, impact, clarity, approachability, brand voice, slanted, rounded, geometric, soft terminals, large counters.
A heavy, slanted sans with broadly rounded bowls and generous counters that keep forms open at display sizes. Curves feel geometric and steady, while joins and terminals stay clean and mostly square-cut, creating a crisp rhythm despite the softened shapes. Proportions run broad through many letters and numerals, with compact apertures in places (notably the e/c area) balanced by very open round forms like O/Q and 8. Overall spacing looks comfortable and even, and the numerals share the same forward-leaning, solid construction for a cohesive texture.
Works best for headlines, logo lockups, packaging, and campaign copy where a bold, forward-leaning sans can carry a brand voice. It is also well suited to posters and digital hero text, as the open counters and rounded construction keep large-size reading comfortable. For longer passages, it will be most effective when used sparingly as emphasis or section titling rather than continuous text.
The font reads as contemporary and energetic, with a forward-leaning stance that suggests motion and momentum. Its rounded geometry and ample counters soften the voice, keeping it approachable rather than severe. The result feels confident and promotional—suited to attention-grabbing messages without becoming aggressive.
The design appears intended to deliver a modern, energetic italic sans that stays clear and sturdy under strong typographic emphasis. Its rounded, geometric construction aims to balance impact with approachability, producing a reliable display workhorse for contemporary branding and promotional settings.
The sample text shows strong line-to-line presence and consistent color, with punctuation and dots remaining clear at large sizes. Curved letters maintain smoothness, while diagonals in forms like A, K, V, W, X, and Y add a punchy, athletic feel. The overall impression is optimized for impactful headlines and short phrases where the slant and breadth can work as a visual signature.