Sans Normal Kirin 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Giga Sans' by Locomotype, 'Morandi' by Monotype, 'NeoGram' by The Northern Block, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, modern, sporty, confident, dynamic, friendly, impact, momentum, clarity, approachability, rounded, geometric, oblique, clean, sturdy.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes are uniform with minimal modulation, giving letters a solid, even color. Proportions are generously set with open counters and broad bowls; the round letters (O, Q, e, o) read as near-circular while diagonals (V, W, X, Y) are wide and stable. Terminals are clean and softly finished, with a single-storey “a” and “g” reinforcing the contemporary, simplified build. Numerals match the same robust rhythm, with ample interior space and straightforward, legible forms.
Best suited for headlines, short statements, and brand marks where a strong, modern voice is needed. It works well for sporty or tech-forward identities, campaign graphics, packaging callouts, and bold UI highlights where an energetic oblique style can add motion and emphasis.
The overall tone is energetic and forward-leaning, suggesting motion and confidence without feeling aggressive. Rounded geometry keeps it approachable, while the dense weight and slant add urgency suited to attention-grabbing headlines.
Designed to deliver a contemporary, high-impact sans that stays readable through rounded geometry and open counters. The consistent oblique posture and sturdy shapes suggest an intent to balance speed and friendliness for display-driven communication.
The italic angle is consistent across uppercase, lowercase, and figures, producing a cohesive, fast rhythm in text. Spacing appears comfortable for a bold oblique: letters stay distinct, and counters remain open, which helps maintain clarity in longer lines.