Sans Normal Oslif 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Diodrum Cyrillic' and 'Diodrum Greek' by Indian Type Foundry, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, playful, casual, confident, impact, approachability, clarity, display emphasis, rounded, soft corners, compact, heavy terminals, quirky.
A heavy, rounded sans with soft cornering and broad, low-contrast strokes that keep the color very even in text. Curves are generous and slightly squashed, with compact internal counters and sturdy terminals, giving letters a dense, poster-like presence. The lowercase shows simple, single-storey forms and straightforward construction, while punctuation and numerals follow the same chunky, rounded rhythm for consistent texture.
Best suited to headlines, posters, and short blocks of text where a bold, rounded voice is desired. It can work well for branding, packaging, and signage that needs high visual weight and an approachable feel, as well as UI labels or callouts when used sparingly.
The overall tone feels friendly and approachable, with a mildly quirky, hand-cut energy created by the rounded shapes and compact counters. It reads as confident and upbeat rather than formal, making it feel more conversational and contemporary.
Designed to deliver maximum impact with a friendly, rounded silhouette, prioritizing strong presence and simple forms over delicacy. The consistent stroke weight and compact shapes suggest an intention toward modern display use and clear, upbeat messaging.
At display sizes the tight counters and heavy joins create strong impact; in longer lines the dense color can make spacing feel close, especially around round letters and diagonals. The figures are bold and clean, suited to attention-grabbing numeric callouts.