Sans Normal Armih 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Foro Sans' and 'Qubo' by Hoftype and 'Ambra Sans' and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: ui, branding, editorial, signage, education, friendly, modern, approachable, calm, everyday, readability, neutrality, warmth, versatility, clarity, rounded, soft terminals, open apertures, humanist, clean.
The letterforms are clean and rounded with gently modulated curves and mostly open apertures, producing an easy, conversational rhythm in text. Strokes stay even and straightforward, while terminals often finish with soft, slightly angled cuts that add a mild handwritten inflection without becoming informal script. Proportions are balanced and readable, with circular bowls, uncomplicated joins, and numerals that match the overall softness and consistency of the alphabet.
It works well for UI text, product copy, editorial body text, and brand systems that need a neutral but not cold voice. The rounded construction and open forms also make it a good fit for education, lifestyle, and service contexts, as well as signage and wayfinding at moderate sizes.
This typeface feels friendly and contemporary, with a calm, approachable tone that reads as practical rather than flashy. Its subtle humanist warmth keeps it from feeling clinical, making it well-suited to everyday communication where clarity and a light touch matter.
The design appears intended as a general-purpose sans with a warmer, more human presence than a purely geometric approach. It prioritizes straightforward legibility and even texture in paragraphs while adding small terminal and curve decisions to keep the tone personable.
In running text, the spacing and shapes create a smooth, steady color, and the slightly angled terminals add character without disrupting flow. The numeral set appears simple and compatible with the letters, supporting consistent typographic texture across mixed content.