Sans Normal Hurud 2 is a light, normal width, monoline, upright, short x-height font.
Keywords: ui labels, branding, packaging, headlines, posters, friendly, modern, clean, playful, approachable, approachability, modern neutrality, simplicity, clarity, brand voice, rounded, geometric, soft, airy, minimal.
A rounded, geometric sans with uniform stroke weight and gently softened terminals. Circular forms are prominent (notably in O, C, and numerals), paired with simple, open counters and clean joins that keep the texture light and uncluttered. Proportions lean slightly narrow and tall in many letters, with compact lowercase bodies and generous internal space that helps maintain clarity. Numerals follow the same circular logic, with smooth curves and straightforward construction.
Works well for interface labels, product branding, and packaging where a clean, friendly impression is needed. The rounded forms and simple construction also suit headlines and short blocks of text in posters or social graphics, especially at medium to large sizes where the geometry can read clearly.
The overall tone is friendly and contemporary, with a mild playfulness coming from the rounded geometry and simplified letterforms. It feels calm and non-authoritarian, suggesting an inviting, everyday voice rather than a formal or technical one.
Likely intended as an approachable geometric sans that prioritizes simplicity and a polished, modern feel. The consistent stroke and rounded construction suggest a focus on versatility for contemporary visual identities and digital-forward layouts.
The design maintains a consistent rhythm across caps, lowercase, and figures, emphasizing smooth curvature over sharp angles. Straight strokes tend to end with subtle rounding, and the overall spacing reads even in running text, producing a tidy, breathable color.