Sans Normal Gobal 7 is a light, normal width, low contrast, italic, short x-height font visually similar to 'Intervogue' and 'Intervogue Soft' by Miller Type Foundry (names referenced only for comparison).
Keywords: ui labels, editorial, branding, posters, packaging, modern, friendly, airy, casual, clean, approachability, readability, modernity, motion, monoline, rounded, humanist, slanted, open counters.
A monoline, slanted sans with rounded joins and softly tapered terminals. The drawing favors circular and elliptical construction with generous interior counters and smooth curves, paired with a steady, even rhythm across uppercase and lowercase. Proportions are moderately narrow in many letters, with a compact lowercase height and relatively long ascenders that give the text a light, lifted texture. Numerals and capitals follow the same restrained, rounded logic, keeping stroke endings clean and unobtrusive.
Well-suited for short to medium text in interfaces, captions, and editorial layouts where a gentle italic voice is desired. Its rounded, open forms also make it a good option for branding, packaging, and display settings that benefit from a friendly, modern tone without strong stylistic quirks.
The overall tone is contemporary and approachable, combining a clean geometric base with a relaxed, handwritten-leaning slant. It feels informal but controlled—more friendly and conversational than corporate, while still remaining tidy and legible.
Likely intended as a clean, contemporary italic companion or primary style that brings warmth and motion to sans typography. The emphasis on rounded geometry and open counters suggests a focus on effortless readability and an approachable character for everyday communication.
Curves stay consistently smooth and open, which helps readability in continuous text, and the slant is pronounced enough to read as italic without becoming script-like. The design avoids sharp corners and heavy detailing, emphasizing clarity and a calm, uncluttered page color.