Sans Normal Armih 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Catesque' by Gumpita Rahayu, 'Equip' by Hoftype, and 'Haboro Sans' by insigne (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, informal, readability, versatility, modern neutrality, approachability, humanist, open apertures, rounded terminals, soft corners, lively rhythm.
This typeface presents a clean, softly humanist sans with gently rounded stroke endings and subtly tapered joins that keep the texture lively without introducing strong contrast. Curves are smooth and open, with generous counters in letters like O, e, and g, and clear apertures that support legibility in running text. Proportions feel balanced rather than rigidly geometric: capitals sit with calm, even widths, while the lowercase shows a natural rhythm and slightly varied letter widths. Details like the single-storey a and g, the curved descender on j, and the compact, readable numerals reinforce an approachable, contemporary construction.
It suits interface copy, product and marketing text, and general editorial typography where clarity and a contemporary voice are needed. The open shapes and even texture make it workable for longer reads, while the friendly lowercase forms can also support approachable branding, packaging, and wayfinding at moderate sizes.
Overall, the font reads as neutral and modern with a friendly, everyday tone. Its soft terminals and open forms avoid a cold, technical feel, making it comfortable for long passages while still looking current and tidy.
The design appears aimed at a versatile, general-purpose sans that prioritizes readability and a pleasant text rhythm. Subtle humanist shaping adds warmth and personality while keeping the overall look restrained and broadly usable across digital and print contexts.
The uppercase set feels steady and straightforward, while the lowercase adds character through small calligraphic cues in letters such as t, r, and y. Spacing appears even in the sample text, producing a smooth, consistent color suitable for multi-line paragraphs.