Sans Normal Bydey 15 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: ui text, editorial, branding, wayfinding, presentations, modern, friendly, neutral, clean, open, versatility, readability, clarity, neutrality, contemporary tone, geometric, rounded, airy, uncluttered, smooth.
This typeface presents a clean, rounded sans construction with smooth curves and minimal stroke modulation. Proportions feel generous, with broad circular forms and open apertures that create an airy texture in both caps and lowercase. Terminals are mostly plain and contemporary, and the overall rhythm is even, with consistent stem thickness and calm spacing that supports continuous reading. The lowercase shows a large x-height relative to ascenders/descenders, giving the text a substantial, steady presence at smaller sizes.
Well-suited for interface copy, dashboards, and product typography where clarity and steady rhythm matter. It also works for editorial layouts and presentations thanks to its open shapes and consistent color, and can support contemporary branding that wants a clean, approachable sans voice.
The overall tone is modern and approachable, balancing a neutral, utilitarian feel with soft geometry. Its rounded bowls and open counters keep it friendly and non-technical, while the disciplined construction maintains a professional, straightforward voice.
The design appears intended as a versatile everyday sans: simple geometric foundations, comfortable readability, and a restrained personality that adapts across digital and print contexts without drawing attention away from the content.
Capitals read with a clear geometric backbone, while lowercase forms lean toward simple, highly legible silhouettes. Numerals match the letterforms in stroke weight and curvature, contributing to a cohesive, general-purpose appearance in mixed alphanumeric settings.