Sans Normal Edkev 10 is a regular weight, narrow, low contrast, upright, normal x-height font visually similar to 'Novel Sans Condensed Pro' by Atlas Font Foundry (names referenced only for comparison).
Keywords: body text, editorial, magazines, apps, branding, friendly, bookish, informal, humanist, readability, warmth, versatility, compact setting, subtle character, open apertures, rounded terminals, soft curves, lively rhythm, tall proportions.
A tall, compact sans with gently rounded forms and a slightly calligraphic, humanist modulation. Strokes are mostly even, with subtle tapering at joins and terminals that keeps the texture lively without reading as high-contrast. Curves are generous and open, counters stay clear, and the overall spacing produces a readable, steady rhythm. Uppercase shapes are clean and straightforward, while the lowercase introduces more personality through soft shoulders, rounded bowls, and a single-storey feel in several forms; figures are simple and legible with consistent stroke color.
It suits continuous reading in editorial layouts, books, and magazines where a friendly, unobtrusive voice is desired. The compact proportions make it useful for UI text, narrow columns, captions, and information-dense layouts, while the distinctive lowercase can add character to branding and packaging without sacrificing clarity.
The tone is approachable and quietly distinctive—more warm and conversational than clinical. It carries a light editorial or literary flavor, suggesting clarity with a hint of handmade character rather than strict geometric neutrality.
The font appears designed to blend everyday readability with a subtle humanist warmth, offering a clean sans foundation enriched by soft curves and lively details. The goal seems to be a versatile workhorse that feels personable in text while remaining composed in headings.
The design’s compact width and tall proportions create efficient line lengths while maintaining legibility. The italic sample indicates a true slanted companion style with noticeably more cursive motion, suitable for emphasis while staying stylistically aligned with the roman.