Sans Normal Pemim 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Croma Sans' and 'Galvani' by Hoftype, 'Binate' by Monotype, 'Akwe Pro' by ROHH, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: posters, headlines, packaging, logotypes, kids media, playful, friendly, chunky, bubbly, cartoonish, attention grab, approachability, playfulness, branding, rounded, soft, blunt, heavyset, compact.
A heavy, rounded sans with broad proportions and thick, uniform strokes. Curves are generous and softly inflated, while terminals are blunt and minimally sculpted, creating a sturdy, chunky silhouette. Counters are relatively small for the weight, and joins are smooth, giving letters a cohesive, molded feel. The lowercase shows simple, single-storey constructions (notably a and g) with compact apertures, and the figures are bold and blocky with rounded interior shapes.
Best suited to headlines, short statements, and display settings where a bold, friendly impact is needed. It works well for packaging, playful branding, event posters, and logotype-style wordmarks, especially when strong contrast against a background is important.
The overall tone is upbeat and approachable, with a toy-like, poster-friendly presence. Its soft geometry and dense color feel casual and humorous rather than formal, suggesting an inviting, lighthearted voice.
The design appears intended to deliver maximum visual impact with a soft, approachable character—combining thick strokes and rounded forms for a fun, attention-grabbing display voice that remains easy to parse at headline sizes.
The strong black density and compact counters make it most effective at larger sizes where the rounded details and interior spaces stay clear. The rhythm is slightly irregular in a humanized way, reinforcing an informal, characterful look rather than a strictly geometric one.