Sans Faceted Asjo 10 is a very bold, normal width, monoline, upright, tall x-height font visually similar to 'Protrakt Variable' by Arkitype, 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Neusa Neu' by Inhouse Type, and 'Apice' by Stefano Giliberti (names referenced only for comparison).
Keywords: headlines, posters, sports branding, apparel, signage, athletic, industrial, retro, assertive, mechanical, impact, geometry, brand mark, sport tone, octagonal, chamfered, blocky, condensed terminals, tight counters.
A heavy, block-built display sans with pronounced chamfered corners and faceted “pseudo-curves” that read as octagonal. Strokes are uniformly thick, with squared terminals and frequent diagonal cuts at corners that create a consistent planar rhythm across rounds and joins. Counters are compact and angular, and the lowercase maintains a sturdy, upright structure with simplified forms and minimal modulation. Overall spacing appears straightforward and sturdy, prioritizing impact and silhouette clarity over delicate detail.
Best suited to short, high-impact copy such as headlines, posters, team or event branding, and merchandise graphics. It also works well for wayfinding or bold labels where a sturdy, angular silhouette helps maintain recognition at a distance.
The faceted geometry and dense massing give the face an assertive, no-nonsense tone with strong sports and industrial cues. Its angular “round” letters feel engineered and machined, lending a retro varsity/scoreboard energy while remaining clean and contemporary in execution.
The design appears intended to translate a bold sans structure into a faceted, corner-cut aesthetic that replaces curves with planar geometry. The goal seems to be maximum visual punch and a cohesive octagonal motif across letters and figures for branding-forward display use.
The all-caps set reads especially strong due to wide shoulders and clipped corners, while numerals follow the same octagonal logic for a cohesive, signage-like system. In text settings the texture is dark and emphatic, with sharp internal angles that keep the forms crisp and punchy.