Sans Faceted Ashu 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype, 'Gainsborough' by Fenotype, 'Evanston Tavern' by Kimmy Design, 'Hemispheres' by Runsell Type, 'Radley' by Variatype, 'Hockeynight Sans' by XTOPH, and 'Manifest' by Yasin Yalcin (names referenced only for comparison).
Keywords: headlines, posters, sports, branding, packaging, athletic, industrial, retro, assertive, mechanical, impact, signage, team spirit, ruggedness, distinctiveness, angular, faceted, octagonal, blocky, compact.
A heavy, blocky sans built from sharp planar facets, with corners clipped into octagonal-like angles in place of smooth curves. Strokes are uniform and dense, producing compact counters and strong vertical emphasis, while the overall proportions stay fairly square and sturdy. The lowercase follows the same geometric construction, with simplified bowls and terminals that end in straight cuts; the numeral set continues the faceted theme, with especially squared forms in 0 and 8 and a simple, vertical 1.
Best suited to large-scale typography such as headlines, posters, sports-themed graphics, and bold brand marks where the angular construction can be appreciated. It can also work well on packaging or labels that benefit from a rugged, high-impact word shape.
The font projects a tough, no-nonsense tone with a distinctly athletic and industrial feel. Its faceted geometry reads as engineered and deliberate, giving headlines a confident, slightly retro scoreboard/jersey energy.
The design appears intended to translate the language of varsity lettering and industrial signage into a clean, geometric system, using clipped corners to create a distinctive silhouette while keeping stroke structure simple and forceful.
The tight apertures and compressed internal spaces make the design feel solid and impactful, especially at display sizes. Faceting is applied consistently across round letters and diagonals, creating a crisp, stenciled-by-machines rhythm without relying on true stencil breaks.