Sans Normal Niluv 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'BB Torsos Pro' by Bold Studio, 'Afical' by Formatype Foundry, and 'Body' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui display, modern, confident, straightforward, friendly, utilitarian, impact, clarity, modernity, neutrality, robustness, clean, geometric, open apertures, large counters, even rhythm.
This is a sturdy, contemporary sans with broad proportions and an even, low-contrast stroke. Curves are smooth and near-geometric, while joins stay crisp and unornamented, giving the letters a clean, engineered feel. The lowercase shows generous counters and open forms, with a single-storey “g” and a compact, functional “t” that keeps the texture consistent. Numerals are similarly solid and open, with simple, readable shapes that match the overall weight and width.
It performs best in headlines and short-to-medium display copy where its wide proportions and heavy color can create strong impact. It also suits branding and packaging that need a clean, contemporary sans voice, and can work for signage or large UI labels where robust strokes and open counters support quick recognition.
The tone is modern and direct, projecting clarity and confidence rather than delicacy or classicism. Its broad stance and simplified forms give it an approachable, pragmatic voice that reads as contemporary and no-nonsense.
The design intention appears to be a straightforward, modern sans optimized for strong presence and easy recognition at larger sizes. It balances geometric roundness with simple, practical details to keep the letterforms consistent and versatile across titles and prominent interface text.
Spacing appears comfortable for display use, with wide letterforms creating a strong horizontal presence. The overall rhythm is steady and uniform, and the rounded forms (O/C/G) align well with the straight-sided letters (H/N/E), contributing to a cohesive, neutral system.