Sans Normal Mabab 7 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, logos, packaging, sporty, retro, energetic, friendly, confident, impact, motion, display, branding, retro modern, rounded, soft corners, slanted, bulky, compact counters.
A heavy, right-slanted sans with rounded, compact bowls and smoothly curved joins. The letterforms feel inflated and sturdy, with soft corners and largely uniform stroke weight that keeps the silhouettes clean and graphic. Counters are relatively tight, and the overall rhythm is punchy, with simple geometric construction and a consistent forward-leaning momentum across both uppercase and lowercase.
Best suited for display settings where strong presence matters: headlines, posters, event graphics, and sports or streetwear-style branding. It can also work for punchy packaging callouts and logo wordmarks, especially when set with generous spacing to preserve clarity.
The tone is bold and upbeat, leaning into a retro, sporty flavor that reads as lively and assertive rather than formal. Its rounded shapes add approachability, while the strong slant and dense black presence give it a sense of motion and impact.
The design appears intended to deliver maximum impact with a smooth, modernized retro feel—combining dense weight, rounded geometry, and a consistent slant to create a dynamic, attention-grabbing voice for branding and display typography.
Uppercase shapes stay broad and simplified for immediate recognition, while the lowercase maintains a compact, bouncy texture in text. Numerals match the same rounded, muscular language, making headings and short bursts of copy feel cohesive and emphatic.