Sans Normal Memor 7 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'HT Arcadia Grotesk Expanded' by Hype Type, 'Cendra' and 'Gunterz' by Locomotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, app promos, sporty, punchy, confident, energetic, modern, high impact, motion emphasis, brand voice, display clarity, friendly strength, slanted, rounded, soft corners, compact counters, dynamic rhythm.
A heavy, right-slanted sans with wide, rounded forms and a strong, compact silhouette. Strokes are thick and consistent, with softened joins and terminals that keep the texture smooth despite the weight. Counters are relatively tight, and many shapes show subtle squaring or flattening where curves meet stems, producing a robust, engineered feel. The lowercase is tall and prominent, with simple, single-storey shapes and sturdy bowls; numerals match the same dense, forward-leaning construction.
Best suited to large-scale display work where impact is the priority: sports identities, event posters, bold packaging, and promotional graphics. It can work for short UI callouts or badges when set with generous spacing, but extended paragraphs may feel dense due to the heavy stroke and tight counters.
The overall tone is assertive and kinetic, with a forward-leaning posture that reads as fast and competitive. Its wide stance and rounded mass feel friendly but forceful, suggesting contemporary sports branding and high-impact messaging rather than delicate or editorial refinement.
The design appears intended to deliver a bold, modern voice with speed and momentum, combining wide, rounded geometry with an italicized stance for emphasis. It prioritizes immediacy and brand punch, aiming to stay approachable through softened shapes while remaining visually dominant.
In text, the weight creates strong dark bands and emphasizes rhythm over fine detail, so spacing and word shapes carry much of the readability. The slant and wide proportions amplify motion and presence, especially in headlines and short bursts of copy.