Sans Normal Akkup 7 is a bold, normal width, monoline, upright, normal x-height font.
Keywords: branding, headlines, packaging, posters, ui labels, friendly, playful, modern, approachable, clean, approachability, clarity, modernity, display impact, brand warmth, rounded, soft terminals, geometric, high contrast (counter), open apertures.
A sturdy rounded sans with smooth, near-geometric curves and uniform stroke weight throughout. Bowls and counters lean circular, giving letters like O, C, Q, and e a clean, drawn-from-a-circle feel, while straight stems stay crisp and vertical. Terminals are softly finished rather than sharp, and the overall texture is even and solid, with generous interior space in many letters and clearly defined joins. Numerals follow the same rounded construction, with simple, highly legible forms and consistent weight.
Well suited to branding and display applications where a friendly, modern voice is needed—logos, packaging, posters, and campaign headlines. Its smooth curves and generous counters also make it a solid choice for short UI labels, wayfinding-style callouts, and other at-a-glance text where clarity matters.
The design reads warm and contemporary, with a slightly playful, inviting tone driven by its rounded forms and even rhythm. It feels confident and modern without looking rigid, balancing friendliness with strong presence at larger sizes.
The font appears designed to deliver a modern rounded sans feel with strong legibility and a welcoming personality. Its consistent stroke weight and geometric foundations suggest an emphasis on clean reproduction and an even, dependable typographic color across words and lines.
Apertures in letters like C, G, and S stay open, helping clarity in dense settings. The lowercase shows a straightforward, modern construction (single-storey a and g), reinforcing an informal, approachable voice while keeping the overall silhouette clean and controlled.