Sans Normal Apbav 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Seitu' by FSD, 'Capitana' by Floodfonts, 'Morandi' by Monotype, 'Grava' by Positype, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, clean, friendly, utilitarian, everyday readability, neutral voice, modern clarity, systematic design, geometric, rounded, even rhythm, open apertures, crisp terminals.
This sans serif features a clear, contemporary skeleton with smooth, rounded curves and largely uniform stroke thickness. Uppercase forms are tidy and geometric with broad bowls and balanced proportions, while lowercase shapes are simple and legible with open counters and straightforward joins. Terminals are clean and mostly horizontal or vertical, with minimal modulation, giving the design an even texture in paragraphs. Figures are plain and sturdy, aligning well with the letterforms and maintaining consistent weight and color.
It suits interface and product text where steady rhythm and high legibility are needed, and it can scale comfortably into display roles for headings and brand touchpoints. The clean construction also works well for signage, infographics, and presentation typography where clarity and consistency are priorities.
The overall tone is modern and neutral, leaning approachable rather than technical due to its roundness and open shapes. It feels dependable and unobtrusive, designed to carry content without calling attention to itself. The consistent rhythm makes it read as calm and professional across both headlines and running text.
The font appears intended as a general-purpose sans serif that prioritizes readability, neutrality, and a contemporary feel. Its geometry and restrained detailing suggest it was drawn to perform reliably across common communication contexts, from short labels to longer passages.
The design emphasizes clarity at multiple sizes, with generous interior space and a stable baseline presence. Curved letters maintain smooth continuity, and straight-sided forms stay crisp, producing a coherent, uniform typographic color in the sample text.