Sans Other Ello 7 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, gaming ui, tech packaging, futuristic, sporty, aggressive, technical, dynamic, speed cue, tech aesthetic, brand impact, display focus, industrial feel, oblique, extended, rounded corners, chamfered cuts, ink-trap cuts.
A heavy, oblique sans with extended proportions and a distinctly engineered, cut-and-carved construction. Strokes are largely monolinear, with broad, squared-off forms softened by rounded corners and frequent chamfered angles. Many letters show deliberate notches and sliced terminals—especially on horizontals and joins—creating a segmented, speed-oriented rhythm. Counters are compact and often rectangular or rounded-rect, and the overall texture is dense with tight internal spaces and strong forward slant.
Best suited to short, high-impact settings where its angular cut details can be appreciated: headlines, posters, sports identities, esports/gaming graphics, product or tech packaging, and UI labels in display sizes. It can also work for logos and wordmarks that benefit from a dynamic, speed-coded aesthetic.
The overall tone is fast, forceful, and futuristic, reading like motorsport or sci‑fi interface lettering. The angled cuts and forward slant add urgency and motion, while the blocky geometry communicates strength and control. It feels assertive and performance-driven rather than neutral or conversational.
The font appears designed to deliver a fast, modern display voice by combining an oblique stance, extended width, and repeated chamfer/notch detailing. Its construction prioritizes recognizable, brand-forward silhouettes and a technical feel over neutral body-text readability.
The design relies on repeated cut motifs that create strong brandable character, but they also introduce visual busyness at smaller sizes. Round letters (like O/Q) keep a squared, rounded-rectangle skeleton, and several glyphs include distinctive interior breaks that heighten the techno feel. Numerals follow the same segmented, angular language for a cohesive set.