Sans Normal Ogri 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe and 'Cumhuriyet' by Fontuma (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, playful, display impact, brand presence, clarity, modern simplicity, geometric, rounded, chunky, high-impact, clean.
A heavy, geometric sans with broad proportions and generous counters. Strokes are consistently thick with smooth, rounded curves and minimal modulation, producing a sturdy, even color in text. Terminals are largely blunt, while circular forms (like O/C/G) read as clean, near-elliptical shapes; joints in letters such as K and R are crisp and straightforward. Lowercase forms appear compact and solid, with a single-storey a and g and a prominent, square-shouldered rhythm across n/m/h.
Best suited for display applications where a strong, approachable voice is needed—headlines, brand marks, packaging, and promotional graphics. The wide, sturdy letterforms also work well for signage and UI moments that call for emphasis, especially at medium to large sizes.
The overall tone is friendly and direct, with a confident, contemporary presence. Its rounded geometry and chunky weight lend it a slightly playful, approachable feel while still reading as clear and purposeful.
Likely intended as a modern geometric workhorse for attention-grabbing typography, balancing assertive weight with friendly, rounded construction. The design prioritizes bold clarity and simple, consistent shapes that reproduce reliably across print and digital uses.
Spacing and silhouettes emphasize readability at large sizes, with wide apertures and clear differentiation between key shapes (e.g., I vs. J, O vs. Q). Numerals follow the same robust, rounded logic and appear designed to hold up in strong, high-contrast layouts.