Sans Normal Amduh 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Gatter Sans' and 'Kurye' by Arodora Type, 'BR Shape' by Brink, and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: ui text, body copy, signage, branding, editorial, modern, neutral, clean, friendly, functional, clarity, versatility, neutrality, modern utility, geometric, rounded, open apertures, even color, crisp terminals.
A clean sans with largely geometric construction and smoothly rounded bowls. Strokes maintain an even thickness with minimal modulation, producing a consistent, steady text color. Counters are generous and apertures stay fairly open, aiding clarity in smaller sizes. Terminals are mostly straight and crisp, while joins and curves are carefully smoothed, giving the overall set a calm, engineered feel.
Works well for everyday UI and product text where consistent rhythm and legibility are priorities. The even texture and open shapes also suit short-form editorial layouts, headings in a restrained brand system, and clear wayfinding or labeling where quick recognition matters.
The tone is modern and neutral, leaning friendly rather than severe due to the rounded forms and open interior spaces. It reads as practical and straightforward, suitable for interfaces and contemporary brand systems without calling much attention to itself.
The design appears intended as a dependable, general-purpose sans: geometric enough to feel contemporary, but restrained and conventional enough to remain readable across continuous text and mixed content like numbers and punctuation-heavy lines.
Capital forms are simple and balanced, with round letters (O, C, G) staying close to circular and diagonals (V, W, X, Y) cut cleanly for a sharp silhouette. Lowercase shapes keep a familiar, uncluttered structure, and numerals are clear and highly legible with broad curves and uncomplicated detailing.