Sans Normal Amlab 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Post Grotesk' by Monotype, 'Anthro' by Studio Few, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, posters, modern, friendly, confident, clean, neutral, everyday utility, modern clarity, approachability, strong presence, rounded, geometric, solid, crisp, open.
This typeface is a rounded, geometric sans with sturdy strokes and smooth curve-to-stem transitions. Counters are generally open and generously sized for the weight, giving letters like C, S, and e a clear, readable interior. Terminals are mostly plain and blunt with subtle rounding, and the overall rhythm feels even and steady rather than sharp or condensed. Uppercase forms are straightforward and symmetrical, while the lowercase shows a simple, contemporary construction with single-storey a and g and a clean, compact r.
It works well for branding and headline settings where a strong, clean presence is needed, and it should also perform nicely for UI labels and navigation due to its open counters and straightforward letterforms. The sturdy construction and simple silhouettes make it suitable for signage and posters where quick recognition at a glance matters.
The overall tone is modern and approachable, projecting clarity and confidence without feeling industrial or austere. Its rounded geometry and open forms make it feel friendly and practical, with a straightforward voice suited to everyday communication.
The design appears intended as a contemporary, general-purpose sans that balances geometric simplicity with approachable rounding. It prioritizes clarity, consistent texture, and strong silhouettes for versatile use across display and interface contexts.
Figures are clean and sturdy with clear distinctions (notably the open 4 and rounded 0/8/9), and punctuation in the sample text reads crisply at display sizes. The family’s shapes emphasize smooth circularity (O, Q) and broad curves (U, J), which helps it maintain a consistent, contemporary texture across lines.