Sans Normal Logih 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sole Sans' by CAST, 'FF Zwo' by FontFont, 'ITC Chino' by ITC, 'Aptifer Sans' by Linotype, 'Akwe Pro' by ROHH, and 'Bommer Sans' by dooType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, confident, energetic, playful, impact, motion, attention, modernity, approachability, slanted, rounded, compact, sturdy, soft corners.
A heavy, slanted sans with compact proportions and rounded, smoothly blended curves. Strokes are uniform and dense, with little modulation, creating a solid, poster-like color on the page. Terminals are predominantly blunt and softly rounded, and counters stay fairly open for the weight, especially in letters like O, e, and a. The overall construction favors simplified geometry and strong silhouettes, with a forward lean and slightly bouncy rhythm that keeps the texture lively.
Best suited for headlines, titles, posters, and branding where a strong, energetic voice is needed. It can work well for sports and lifestyle graphics, packaging callouts, and promotional messaging where impact and motion are priorities over long-form readability.
The typeface reads as assertive and upbeat, combining a sporty forward motion with friendly roundness. Its bold presence feels attention-grabbing and modern, while the softened corners keep it approachable rather than aggressive.
The design appears intended to deliver maximum impact with a fast, contemporary slant and rounded, simplified forms. It balances bold, attention-first communication with a friendly, modern tone suitable for display typography.
The italic angle and compact shapes create a sense of speed, while the sturdy forms maintain clarity in short bursts of text. Numerals match the letters in weight and slant, reinforcing a cohesive, headline-driven system.