Sans Normal Lydid 5 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Sole Sans' by CAST and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, athletic, assertive, upbeat, friendly, punchy, impact, motion, branding, attention, rounded, soft corners, compact, high impact, modern.
A heavy, right-leaning sans with rounded, monoline construction and broadly curved bowls. The forms feel compact and sturdy, with soft cornering and generous counters that keep the weight from clogging at display sizes. Terminals are clean and largely sheared to match the slant, and the overall rhythm is energetic, with slightly condensed-feeling shapes and tight internal spacing that emphasizes mass and momentum.
Best suited to short bursts of text where impact matters: headlines, poster typography, sports or event branding, and bold packaging callouts. It can also work for UI or social graphics as a punchy accent face, though its dense weight and slant favor larger sizes over long reading.
The tone is bold and sporty, projecting confidence and motion. Its rounded geometry keeps the voice approachable rather than severe, making it feel energetic, contemporary, and headline-forward.
The design appears intended to deliver maximum visual punch while preserving clarity through open counters and rounded geometry. Its forward slant and compact, sturdy letterforms suggest a focus on speed, confidence, and modern branding applications.
Uppercase shapes read as strongly geometric, while the lowercase shows simplified, robust forms that stay consistent with the forward pitch. Numerals are thick and stable with clear silhouettes, designed to hold up in attention-grabbing settings.