Sans Superellipse Ograr 7 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Vito' by Dots&Stripes Type and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, assertive, industrial, condensed, modern, utilitarian, space-saving, high impact, signage clarity, brand presence, geometric consistency, blocky, compact, rounded-corner, high-impact, poster-ready.
A compact, heavy sans with rounded-rectangle construction and softly squared corners throughout. Strokes are uniformly thick with minimal modulation, creating dense, dark word shapes and strong vertical emphasis. Counters are tight and simplified, and curves resolve into superelliptical bowls that read more geometric than humanist. The overall rhythm is compressed and sturdy, with short apertures and blunt terminals that keep letters cohesive at display sizes.
Best suited for headlines, short subheads, and high-impact callouts where dense weight and compact width are advantages. It performs well on posters, packaging fronts, labels, and signage that needs quick recognition at a distance. For longer text, it is most effective in brief blocks or emphasized phrases due to its dark color and tight internal spaces.
The tone is direct and forceful, projecting a no-nonsense, workmanlike attitude. Its compressed massing and squared curves suggest industrial signage and contemporary sports or tech branding, balancing friendliness from the rounded corners with a firm, commanding presence.
The design appears intended to deliver maximum impact in limited horizontal space, using a geometric rounded-rectangle system to keep forms bold, consistent, and highly legible at display sizes. Its simplified shapes and firm terminals prioritize clarity and punch over delicacy.
The uppercase feels especially compact and monolithic, while the lowercase retains the same squared-round logic for a consistent texture. Numerals match the bold, condensed voice, producing strong, easily spotted figures in short bursts of information.