Serif Other Etbi 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Sejam' by StudioJASO (names referenced only for comparison).
Keywords: headlines, magazine titles, branding, posters, packaging, editorial, fashion, dramatic, refined, modern classic, display impact, editorial elegance, modernize classic, brand signature, high impact, sculpted, wedge serif, incised, sharp terminals.
A sculpted serif with flared, wedge-like terminals and incised-looking joins that create crisp triangular notches throughout the alphabet. Strokes stay broadly even but are shaped by tapering cuts and pointed feet, giving letters a carved, calligraphic silhouette rather than purely geometric construction. The capitals are tall and commanding with narrow apertures and dramatic internal counters, while the lowercase keeps a compact, readable structure with distinctive wedge serifs and occasional angled entry strokes. Numerals echo the same chiselled treatment, with sharp corners and stylized curves that prioritize display presence.
This font performs best in display contexts such as magazine headlines, fashion and beauty branding, posters, and premium packaging where its incised terminals can be appreciated. It can also work for short subheads or pull quotes when set with comfortable tracking and line spacing to preserve clarity.
The overall tone is editorial and fashion-forward, mixing classical serif authority with a contemporary, cut-stone sharpness. It feels premium and theatrical—more about attitude and silhouette than quiet neutrality—suited to designs that want elegance with edge.
The design appears intended to reinterpret a traditional serif through a carved, wedge-terminal vocabulary, delivering a classic yet unconventional voice. Its consistent chisel-like detailing suggests a focus on striking silhouettes and memorable wordmarks over extended, small-size reading.
The design’s personality comes from its consistent use of triangular cuts at terminals and transitions, producing a rhythmic pattern of points and scoops across text. In setting, the bold shapes and tight openings read best when given generous size and spacing, where the distinctive carving details remain clear.