Serif Other Etbu 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, packaging, fashion, dramatic, refined, modern-classic, stylized elegance, editorial impact, brand distinctiveness, decorative serif, wedge serif, sharp terminals, high waistline, angular, flared.
An expressive serif with crisp wedge-like serifs and sharply cut terminals that create a faceted, engraved feel. Strokes stay largely even in thickness, while pointed notches and triangular joins add sparkle and tension at curves and diagonals. Counters are relatively compact and the letters have a sculpted, high-contrast-in-shape (rather than in stroke) look, with distinctive cut-ins on forms like S, C, and the diagonals of V/W/X. Lowercase appears compact and sturdy with a short-armed t and a single-storey g, and the numerals follow the same chiseled, sharp-terminal logic.
Best suited for headlines, pull quotes, magazine/editorial typography, and brand identities that want a refined but unconventional serif. It can also work for packaging and event materials where the sharp, faceted detailing is large enough to show clearly and contribute to the overall style.
The overall tone is elegant but assertive—more runway/editorial than bookish. Its sharp details and stylized cuts suggest luxury, drama, and a slightly avant-garde sensibility while still reading as a serif text voice at display sizes.
The design appears intended to reinterpret a classic serif through angular wedge serifs and incisive cut terminals, prioritizing character and silhouette over neutrality. Its consistent chiseled detailing across caps, lowercase, and numerals suggests a deliberate decorative construction meant to add luxury and edge to display typography.
In the sample paragraph, the dense texture and frequent sharp notches create strong rhythm and visual bite; spacing feels intentionally tight in impression, emphasizing a bold, poster-like color. The ampersand and punctuation inherit the same pointed, carved aesthetic, helping headlines feel cohesive and distinctive.