Sans Superellipse Upny 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, tech, industrial, confident, sporty, playful, impact, modernity, friendliness, stability, legibility, blocky, rounded, squared, compact, heavy.
A heavy, wide sans with squared geometry softened by generous rounding, giving many curves a superellipse feel. Strokes are uniform and dense, with large counters that stay open despite the weight. Terminals are blunt and clean, corners are consistently radiused, and diagonals (as in V/W/X/Y) are broad and stable rather than sharp. The lowercase is compact and sturdy, with simple, single-storey forms and minimal modulation, producing an even, block-forward texture in words and lines.
Best suited to large-scale applications where weight and width can carry the message—headlines, posters, cover titling, brand marks, and bold packaging. Its rounded-square construction also works well for tech-forward visuals, UI hero text, and short labels where clarity and presence are more important than long-form reading comfort.
The overall tone is assertive and modern, combining a machine-like sturdiness with friendly rounded corners. It reads as energetic and attention-grabbing, with a contemporary, slightly game or sports sensibility rather than a neutral corporate one.
Likely designed to deliver maximum visual presence through wide proportions and rounded-rectilinear construction, balancing toughness with approachability. The consistent corner radius and uniform stroke treatment suggest an intention to feel contemporary, modular, and highly legible at display sizes.
Spacing appears built for impact: wide letterforms and solid interiors create strong word shapes at display sizes. Numerals share the same rounded-rectangle logic and feel robust and signage-like.