Sans Normal Ilmup 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Oktah Round' by Groteskly Yours and 'Linotte' by JCFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, modern, approachability, impact, simplicity, cheerfulness, rounded, soft terminals, bulbous, monoline, geometric.
A heavy, rounded sans with monoline strokes and generously curved corners throughout. Forms are built from broad, circular bowls and softened joins, with minimal contrast and smooth, closed counters that stay open enough for display readability. Terminals are consistently blunted and rounded, giving strokes a pill-like finish; diagonals (as in V, W, Y, X) are thick and stable rather than sharp. The lowercase shows single-storey a and g, a short-shouldered r, and compact, friendly shapes; numerals are similarly rounded with sturdy, even weight and simplified geometry.
Best suited to headlines, titles, and short blocks of copy where its bold, rounded forms can carry personality and impact. It works well for branding in friendly consumer contexts (food, kids, lifestyle), packaging, posters, and signage that benefits from high visual presence and soft approachability.
The overall tone is warm and approachable, leaning playful and kid-friendly without becoming overly decorative. Its soft geometry and chunky weight read as cheerful and informal, with a contemporary, cartoon-adjacent friendliness suited to upbeat messaging.
The design appears intended to deliver a confident, high-impact sans with softened geometry—prioritizing friendliness and immediacy over strict neutrality. It aims for easy recognizability at a glance, with consistent rounded terminals and simplified letterforms that keep the texture upbeat and approachable.
Distinctive details include a Q with a small downward tail and a generally tight, compact internal rhythm that emphasizes solid black shape over delicate counters. The dot on i/j is round and prominent, reinforcing the bubbly character.