Sans Normal Osmey 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' and 'Polaris' by AVP, 'Bilya Layered' by Cerri Antonio, 'Foro Sans' by Hoftype, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, contemporary, informal, impact, approachability, clarity, modernity, rounded, soft corners, sturdy, chunky, open counters.
A heavy, rounded sans with broad proportions and soft, slightly tapered joins. The strokes are largely uniform with minimal modulation, creating a solid, blocky texture. Curves are generous and circular, counters are open, and terminals often resolve into subtly angled cuts rather than perfectly horizontal endings, giving the letterforms a gentle, lively tension. Spacing reads even and stable in text, with a compact, weighty rhythm that holds up well at display sizes.
Best suited to headlines and short-to-medium display copy where strong presence and quick recognition matter. It can work well for branding, packaging, and signage that benefit from a friendly, bold voice, and it remains readable in larger UI labels or callouts where a rounded, approachable tone is desired.
The overall tone is approachable and upbeat, with a sturdy confidence that feels contemporary and informal rather than technical. Its rounded geometry and chunky massing suggest friendliness and accessibility, while the crisp cuts keep it from feeling overly soft.
The design appears aimed at delivering high-impact sans typography with a warm, geometric character. It balances heavy strokes and rounded forms with clean finishing cuts to maintain clarity and a modern, energetic feel.
Uppercase forms lean toward simple geometric construction, while the lowercase introduces more personality through rounded bowls and slightly quirky diagonals. Numerals are similarly robust and clear, designed to match the same wide, weight-forward color in mixed settings.