Sans Normal Ogli 12 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Prima Sans' by Bitstream and 'MS Reference Sans Serif' by Microsoft Corporation (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, direct, dependable, impact, clarity, solidity, accessibility, simplicity, geometric, rounded, sturdy, blocky, clean.
A heavy, geometric sans with generous width and large counters, built from smooth curves and flat terminals. Strokes are consistently thick with minimal modulation, and the rounded forms (notably in C, O, G, and the numerals) give the face a stable, modern rhythm. The lowercase is compact and sturdy, with simple construction and clear joins, producing a strong, even texture in paragraph settings.
Well-suited to headlines, branding wordmarks, posters, and packaging where a bold, open texture is needed. It can also work for UI labels, signage, and social graphics, especially at medium-to-large sizes where its wide stance and generous counters keep forms distinct.
This font projects a confident, straightforward tone with a friendly, contemporary lean. Its broad, sturdy shapes feel pragmatic and dependable, with an approachable softness that keeps it from feeling harsh or technical.
The design appears intended to deliver high-impact clarity through broad proportions, large internal space, and simple, consistent stroke behavior. Its geometry and weight suggest an emphasis on legibility and presence in display contexts while maintaining enough regularity for short blocks of text.
The numerals follow the same rounded, sturdy construction as the letters, with clear, uncomplicated silhouettes. Spacing in the samples reads open and steady, supporting an even, emphatic typographic color.