Sans Normal Adlig 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Marzano' by FontMesa and 'Hurme Geometric Sans 1 & 2' by Hurme (names referenced only for comparison).
Keywords: branding, headlines, posters, advertising, ui labels, modern, clean, friendly, dynamic, approachable, built-in emphasis, modern clarity, friendly geometry, forward motion, geometric, rounded, oblique, monoline, open counters.
This is an oblique sans with a monoline, low-contrast build and broadly geometric construction. Curves are smooth and near-circular, with open apertures and generous counters that keep forms clear at display sizes. Terminals read clean and unadorned, while the slant introduces a consistent forward rhythm across both capitals and lowercase. Proportions are balanced with a moderate x-height, and overall spacing feels even and airy in the sample text.
It suits brand marks, headlines, short paragraphs, and promotional copy where an italic voice is desired by default. The clean geometry and open shapes also make it a good fit for interface labels, packaging callouts, and other situations needing a modern, approachable sans with built-in emphasis.
The tone is contemporary and upbeat, combining a crisp, engineered cleanliness with a softer, rounded friendliness. The italic angle adds motion and emphasis, giving it a lively, promotional feel without becoming overly expressive or calligraphic.
The design appears intended as a contemporary geometric italic for clear communication with a friendly edge. Its consistent slant and simplified terminals suggest a focus on versatile, modern display typography that remains readable while conveying speed and energy.
Numerals and uppercase forms appear straightforward and legible, matching the same geometric, rounded logic as the lowercase. The overall texture in paragraphs is smooth and uniform, with the oblique angle doing most of the stylistic work rather than contrast or ornament.