Sans Normal Okkew 22 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Joanna Sans Nova' and 'Quire Sans' by Monotype, 'PF Diplomat Sans' by Parachute, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, straightforward, approachable, approachability, high impact, clarity, modern branding, display emphasis, rounded, soft corners, open apertures, large counters, geometric.
A heavy, rounded sans with smooth, continuous curves and softly blunted terminals. The letterforms favor broad, open counters and generous apertures, giving the shapes a clear, breathable rhythm even at large sizes. Curves are near-circular in bowls and numerals, while joins and diagonals (as in K, M, N, V, W) stay clean and sturdy without sharp finesse. The overall texture is even and solid, with simple construction and minimal detailing.
Works best for display roles such as headlines, brand marks, packaging callouts, posters, and retail or wayfinding signage where a strong, friendly voice is needed. The open forms and large counters help maintain clarity in short phrases and emphasis text, particularly in digital interfaces and marketing layouts.
The tone is friendly and contemporary, with a confident, no-nonsense presence. Rounded shaping keeps the voice approachable rather than aggressive, making it feel suitable for consumer-facing messaging and upbeat branding.
Likely designed to deliver a contemporary, approachable display sans that stays highly legible while projecting weight and confidence. The rounded geometry and simplified lowercase aim for friendly personality without sacrificing clarity.
The lowercase shows single-storey a and g, reinforcing an informal, human-friendly feel. Punctuation and figures appear robust and highly visible, and the sample text reads with a strong headline-like color and compact, steady spacing.