Sans Normal Segob 2 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app design, websites, brand voice, packaging, friendly, casual, clean, approachable, contemporary, friendly readability, everyday modern, softened geometry, clean branding, rounded, soft terminals, humanist, open counters, monoline.
This is a rounded, monoline sans with soft, slightly tapered stroke endings and generous internal space. Curves are smooth and circular, with open apertures and calm, even rhythm across uppercase and lowercase. Capitals read cleanly with simple geometry, while the lowercase introduces a gentle humanist flavor—single-storey forms and rounded joins that keep the texture light and airy. Figures are straightforward and legible, matching the same soft, rounded construction as the letters.
It works well for user interfaces, product copy, and web typography where a warm, non-intimidating sans is desired. The open counters and uncomplicated forms also suit branding, packaging, and editorial callouts that benefit from a clean but personable texture.
The overall tone feels friendly and informal without becoming childish, giving text an easy, welcoming voice. Its rounded terminals and open shapes create a relaxed, modern feel suitable for everyday reading and approachable brand messaging.
The design appears intended to provide a modern, readable sans that softens the typical geometric feel with rounded terminals and friendly proportions, balancing neutrality with a lightly human touch.
Letterforms favor simplicity over sharp precision, with minimal modulation and a consistent curve language that keeps words looking smooth and cohesive. The design maintains clarity at text sizes while retaining a distinctive softness in corners and endings.