Sans Normal Nalem 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Delargo DT' and 'Delargo DT Rounded' by DTP Types, 'Frutiger' and 'Frutiger Next Paneuropean' by Linotype, 'FreeSet' by ParaType, 'Bajazzo' by Schriftlabor, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, punchy, display impact, approachability, modern simplicity, brand presence, rounded, blocky, compact, soft corners, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are smooth and full, terminals are blunt, and corners read as softly squared rather than sharp. The overall texture is dense and even, with sturdy stems and minimal stroke modulation; punctuation and joins feel simplified for clarity at large sizes. Letterforms like a, g, and e use single-storey constructions, reinforcing a contemporary, informal tone.
This typeface is best used where impact and readability are needed at display sizes, such as headlines, posters, branding marks, packaging, and short, bold calls to action. It can work in brief text blocks, but its dense color and compact counters are most effective when given space and used for emphasis rather than long-form reading.
The font projects a confident, upbeat presence with a friendly softness. Its chunky shapes and tight counters create a bold, poster-like energy that feels approachable rather than severe. The overall voice is modern and playful, suited to attention-grabbing messages.
The design appears intended to deliver a contemporary, high-impact sans that stays friendly through rounded geometry and simplified, single-storey lowercase forms. It prioritizes strong silhouette, quick recognition, and a smooth, cohesive rhythm across letters and numerals.
Spacing and sidebearings appear generous enough to keep the dark weight from clogging, though the large mass of strokes makes the face visually dominant in paragraphs. Numerals are similarly weighty and rounded, matching the letterforms for consistent headline color.