Sans Normal Nirat 15 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, confident, retro, display impact, approachability, retro warmth, bold branding, rounded, soft corners, chunky, bouncy, high-ink.
A heavy, rounded sans with broad, confident strokes and softened corners throughout. The letterforms lean on circular and oval geometry, producing large counters and smooth curves, while terminals are mostly blunt and clean. Proportions feel roomy and slightly expanded, with a tall, prominent lowercase and compact ascenders that reinforce a dense, poster-ready texture. Several shapes show subtle ink-trap-like notches and small cut-ins at joins, adding crispness and preventing dark spots at this weight.
Best suited to headlines, large-scale typography, and short bursts of copy where impact and warmth matter—such as posters, packaging, storefront signage, and bold brand lockups. It can work for subheads and UI accents when set generously, but it is most effective when given space and size to breathe.
The overall tone is upbeat and approachable, with a nostalgic, display-oriented energy. Its chunky curves and open bowls read as friendly and informal, while the mass and steady rhythm keep it assertive and attention-getting.
The design appears intended as a high-impact rounded sans for display use, balancing friendly circular construction with pragmatic details (cut-ins at joins) to keep heavy forms readable. It aims to deliver a modern-retro flavor without ornamental distractions, prioritizing bold presence and smooth rhythm.
In text, the weight produces strong word shapes and high impact, but the dense color can reduce clarity at smaller sizes. The round forms and consistent stroke behavior help maintain a smooth rhythm across mixed case, with numerals matching the same bold, compact presence.