Sans Normal Nirat 14 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Vito' by Dots&Stripes Type, 'Neue Faktum Extended' by René Bieder, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, modern, impact, approachability, modernity, brand presence, chunky, rounded, soft corners, compact counters, high impact.
This typeface is built from heavy, rounded strokes with clean terminals and a predominantly geometric, sans structure. Curves are smooth and full, while straight segments stay firm and blocky, creating a sturdy rhythm across words. Counters are relatively compact in letters like a, e, and s, and the overall letterforms feel spacious horizontally with clear, simplified joins. Numerals and capitals maintain the same robust weight and rounded geometry, resulting in a consistent, high-ink silhouette in both display text and larger settings.
It performs best in headlines, posters, and brand marks where a strong, modern voice is needed. The heavy, rounded forms also suit packaging and short-form signage, where quick recognition and a friendly but forceful presence are priorities. For longer text, it is better used sparingly as emphasis or for section titles.
The overall tone is bold and approachable, combining a contemporary, no-nonsense presence with softened, friendly curves. It reads as assertive and attention-grabbing without feeling sharp or technical, making it suitable for upbeat, straightforward messaging.
The design appears intended to deliver maximum visual impact with a contemporary, geometric sans feel, balancing firmness with rounded softness. Its simplified shapes and compact counters suggest an emphasis on bold readability and brand-forward presence in display applications.
The lowercase shows single-storey forms (notably a) and simplified constructions that emphasize clarity and impact. Round letters like O and Q are broadly proportioned, and the design favors uniform, sturdy shapes over delicate detailing, helping it hold together well in headline contexts.