Sans Normal Ormay 8 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, utilitarian, impact, clarity, versatility, modernity, simplicity, geometric, blocky, rounded, compact, high impact.
A heavy, geometric sans with broad, simplified forms and a compact internal structure. Strokes are uniformly thick with minimal modulation, and terminals read mostly as clean cuts, while round letters keep smooth, circular bowls. Counters are relatively tight for the weight, giving the face a dense, poster-ready color; the lowercase shows sturdy, straight stems and rounded shoulders, and the numerals follow the same robust, no-nonsense construction.
Best suited for display settings where impact is the priority: headlines, posters, brand marks, packaging, and bold interface headers. It can also work for short blocks of text or captions when a dense, strong typographic voice is desired, especially at moderate-to-large sizes.
The tone is assertive and straightforward, with a friendly approachability coming from the rounded curves and uncomplicated shapes. Its strong mass and compact spacing feel practical and contemporary, suited to messages that need to land quickly and clearly.
The design appears intended as a high-impact, general-purpose geometric sans that prioritizes clarity and presence over delicacy. Its simplified construction and steady stroke weight suggest a goal of producing an even, confident texture that reproduces reliably in bold applications.
In the text sample, the bold texture stays consistent across mixed case, punctuation, and figures, producing an even, emphatic rhythm. Large sizes highlight the crisp geometry and solid silhouettes, while smaller sizes will appear very weight-forward due to the tight counters.