Sans Normal Atbab 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Belloria' by Matt Chansky, 'Goga' by Narrow Type, 'Mazzard' and 'Mazzard Soft' by Pepper Type, 'Bassen' by SRS Type, 'Lens Grotesk' by Typedepot, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: ui text, body copy, editorial, signage, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, neutral branding, screen readability, monoline, rounded, open apertures, geometric, balanced.
This is a clean, monoline sans with rounded, geometric construction and smooth circular curves. Uppercase forms are simple and steady, with a pointed A, a compact B, and an open G with a clear horizontal bar. Lowercase uses a single-storey a and g, with softly curved shoulders and terminals that stay crisp rather than calligraphic. Counters are generous and apertures remain open, giving the design an even rhythm and consistent color across text. Numerals follow the same geometric logic, with a round 0, a straightforward 1, and smooth, open curves in 2, 3, 5, and 6.
It performs well for interface typography, product pages, and general body text where a clean, neutral sans is needed. The open apertures and simple letterforms also suit signage and instructional materials, while the geometric steadiness works for presentations and brand systems that want a modern but not overly stylized voice.
The overall tone is neutral and contemporary, leaning friendly due to its rounded shapes and open forms. It reads as straightforward and utilitarian rather than expressive, making it feel calm, accessible, and easy to approach in everyday UI and editorial settings.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its rounded geometric structure and restrained detailing suggest a focus on broad usability across display and text sizes without calling attention to itself.
The font maintains a consistent stroke weight and tidy joins, supporting a stable texture in paragraph settings. Diacritics or alternates are not shown, but the basic Latin set presented appears designed for clarity and even spacing in continuous reading.