Sans Normal Waded 6 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s books, friendly, playful, casual, approachable, retro, warmth, approachability, informality, soft modernity, expressive clarity, rounded, soft, humanist, bouncy, informal.
A rounded, soft-edged sans with gently modulated strokes and subtly flared terminals that create a hand-cut, humanist rhythm. Curves are broad and open, with slightly squarish counters in places and a mild, organic wobble that keeps forms from feeling mechanical. The lowercase shows single-storey structures (notably the a and g) and a generous, open aperture on letters like c and e, supporting clear word shapes. Numerals follow the same smooth, curved construction, with friendly proportions and consistent stroke color in text.
Well suited to branding and packaging that want an approachable, friendly voice, as well as posters, headlines, and short passages where its rounded personality can lead. It can also work for children’s or educational materials, editorial callouts, and UI touchpoints that benefit from a softer, less technical sans.
The overall tone is warm and personable, with a lightly retro, storybook character. Its rounded terminals and buoyant shapes feel informal and inviting rather than clinical, making it read as cheerful and conversational. The texture stays cohesive across sizes, projecting a relaxed confidence without becoming overly quirky.
The design appears intended to combine straightforward sans construction with softened, humanist detailing to create a readable yet characterful voice. By keeping proportions familiar while adding rounded terminals and gentle irregularity, it aims to feel modern enough for everyday use but warm enough for expressive display.
Uppercase forms are simple and geometric-leaning but softened by rounded joins and terminals; diagonals (V, W, X, Y) add a slightly dynamic, brushed feel. The Q’s tail and the angled details in letters like k and y contribute a mild handmade flavor that’s noticeable in display sizes and still present in text.