Sans Superellipse Upry 17 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, sports branding, product packaging, futuristic, techy, industrial, sporty, assertive, impact, modernity, tech aesthetic, branding, squared, rounded corners, blocky, geometric, compact apertures.
A heavy, geometric sans with rounded-rectangle construction and broad, squared curves. Corners are consistently softened, counters tend toward squarish ovals, and joins are clean and unmodulated, producing a uniform, low-detail silhouette. The proportions are expansive and stable, with a tall lowercase presence and compact apertures that keep forms dense and punchy. Numerals and capitals share the same superelliptical logic, with squared bowls and sturdy horizontals that maintain an even, mechanical rhythm across lines of text.
Best suited for bold headlines, branding marks, and short-form messaging where strong silhouettes matter. It works well for tech and industrial identity systems, sports or motorsport-style graphics, packaging callouts, and signage where a compact, high-impact voice is desired.
The overall tone is modern and engineered, leaning toward a futuristic and industrial feel. Its dense, rounded-square shapes read as confident and high-impact, evoking tech interfaces, performance branding, and utilitarian signage rather than delicate editorial typography.
The letterforms appear designed to maximize impact through wide, superelliptical geometry and consistent rounded corners, aiming for a contemporary, engineered look. The tight apertures and uniform construction suggest an intention to create a robust display sans that feels modern, technical, and brand-forward.
The design emphasizes closed forms and broad strokes, which strengthens presence at display sizes but can make internal spaces feel tight in longer settings. The rounded-square “O”-like forms and angular diagonals in letters such as K, V, W, X reinforce a structured, machine-made character.