Sans Normal Ornis 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura' by Linotype; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, assertive, sporty, industrial, playful, poster-ready, impact, space-saving, clarity, bold branding, compact, blocky, rounded, sturdy, high-impact.
A compact, heavy sans with simplified geometry and strongly rounded curves. Strokes are thick and even, with tight counters and a generally condensed footprint, creating a dense rhythm across words. Terminals read clean and blunt, while curved letters like C, G, O, and S show smooth, continuous arcs. The lowercase maintains a straightforward, sturdy construction with minimal modulation, and figures are bold and highly legible at display sizes.
Best suited to headlines, short statements, and large-format typography where its dense weight and compact proportions can deliver impact. It can work well for brand marks, labels, packaging, and signage that need strong presence and quick recognition.
The overall tone is loud, direct, and energetic, with a utilitarian toughness that also feels approachable due to its rounded shapes. It reads as contemporary and action-oriented, suited to messaging that wants to feel confident and punchy rather than delicate or editorial.
The font appears designed to maximize visual punch in a condensed space, prioritizing bold clarity and a consistent, no-nonsense construction. Its rounded geometry suggests an intention to balance toughness with friendliness for modern display communication.
The design shows strong consistency between capitals, lowercase, and numerals, with spacing that emphasizes a compact, billboard-like texture. The ampersand and punctuation match the same blunt, high-mass treatment, supporting cohesive headline setting.