Sans Superellipse Hiler 3 is a very bold, very narrow, low contrast, upright, short x-height font visually similar to 'Masserini' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, compact, punchy, industrial, sporty, posterish, space saving, high impact, brand ready, modern signage, condensed, blocky, rounded, superelliptic, sturdy.
A compact, heavy sans with tightly set proportions and a strong vertical rhythm. Curves are built from rounded-rectangle (superelliptic) geometry, giving bowls and counters a squared-off softness rather than true circles. Strokes stay broadly uniform, with blunt terminals and clean joins that keep the silhouettes solid and legible at display sizes. The lowercase shows a modest x-height relative to tall ascenders, with simple single-storey forms and minimal interior detail; numerals follow the same dense, sturdy construction.
Best suited to headlines, posters, and attention-grabbing short copy where a dense, high-impact texture is desirable. It can work well for branding, packaging, and sports or industrial-themed graphics, especially when space is tight and strong silhouettes are needed.
The overall tone feels assertive and efficient—built for impact in limited space. Its rounded corners soften the voice just enough to feel approachable, while the condensed massing keeps it energetic and slightly industrial.
The design appears intended to deliver maximum visual weight in a compact footprint, pairing robust uniform strokes with superelliptic rounding to balance toughness and approachability. Consistency across letters and numerals suggests an emphasis on clear, repeatable shapes for display typography and branding.
The family’s rhythm is driven by tall vertical stems and compact counters, producing a strong “packed” texture in words. The rounded-rectangular bowls and squared curves create a consistent, logo-friendly shape language across letters and figures.