Sans Normal Idrew 3 is a regular weight, very narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, casual, friendly, energetic, retro, space saving, hand-lettered feel, display clarity, modern retro, slanted, condensed, rounded, monoline, open apertures.
A condensed, right-slanted sans with rounded terminals and an almost monoline stroke that stays even through curves and joins. Letterforms are built from simple, softened geometry with open bowls and apertures, producing clear silhouettes despite the narrow set. Uppercase shapes are upright in structure but consistently slanted, while lowercase forms keep a compact footprint with smooth, continuous curves and minimal modulation. Numerals follow the same narrow rhythm, with simple, rounded constructions that align visually with the alphabet.
Works well for short to medium-length display copy where a compact width is useful, such as headlines, posters, packaging, and brand marks that need a friendly, energetic voice. It can also suit signage or UI labels when a narrow footprint is required, provided sizes and spacing are chosen to preserve clarity.
The overall tone feels informal and approachable, like quick marker or sign lettering translated into a clean typographic system. Its narrow, forward-leaning stance adds momentum and a slightly vintage, advertising-like character without becoming decorative.
Likely intended as a space-saving, slanted sans that reads like casual hand-lettering while keeping the regularity and consistency of a constructed typeface. The narrow proportions and rounded finishing suggest an emphasis on brisk rhythm, friendliness, and strong silhouette in display contexts.
The design maintains a steady texture in text, with tight horizontal space and clean internal counters that help prevent the condensed forms from clogging. Rounded ends and softened corners keep the look gentle and cohesive, while the consistent slant creates a unified, flowing line across mixed-case settings.