Sans Normal Admah 15 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Hando' by Eko Bimantara, 'Neurial Grotesk' by Indian Type Foundry, 'Beatrice Deck' and 'Beatrice Standard' by Monotype, and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: branding, ui, headlines, posters, signage, modern, sporty, energetic, clean, confident, modernize, add motion, improve clarity, brand utility, ui readiness, oblique, geometric, rounded, open apertures, single-storey.
This typeface is a slanted sans with smooth, rounded geometry and largely uniform stroke thickness. Curves are built from clean circular/elliptical forms, with open, uncluttered counters and terminals that feel softly cut rather than sharply chiseled. Proportions are balanced and readable, with a straightforward baseline rhythm and minimal modulation. The lowercase shows a single-storey “a” and “g,” and the overall construction favors simple, contemporary shapes over calligraphic detail.
It fits well in branding systems that want a contemporary, forward-leaning voice, and it performs strongly in short-to-medium headlines where the slant can add emphasis without sacrificing clarity. The open shapes make it suitable for UI labels, navigation, and wayfinding-style signage, and it can also work for punchy marketing lines and posters where a clean, energetic sans is needed.
The overall tone is modern and energetic, with the forward slant adding momentum and a slightly sporty, tech-adjacent feel. Its clean shapes and open forms keep it approachable and matter-of-fact rather than decorative, projecting a confident, practical voice.
The design intention appears to be a modern, geometric sans with an oblique stance that adds motion and emphasis while keeping letterforms simple and highly legible. It aims for versatility and clarity, balancing friendly roundness with a streamlined, contemporary structure.
Round letters like O/C/G read especially smooth and even, while diagonals (V/W/X/Y) feel crisp and assertive, reinforcing the sense of motion. Numerals appear clear and contemporary, matching the same rounded, low-friction construction as the letters.