Sans Normal Ammoh 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Matt' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, modern, confident, clean, friendly, straightforward, clarity, impact, modernity, versatility, legibility, geometric, rounded, sturdy, high legibility, even rhythm.
A sturdy sans with broad, even proportions and smooth, geometric curves. Strokes maintain a consistent thickness with crisp, square terminals and minimal modulation, creating a solid, poster-ready texture. Counters are generous and open—especially in rounds like C, O, and Q—while verticals feel firm and stable. The lowercase keeps a simple, contemporary construction (single-storey a and g), with clear joins and a steady baseline rhythm. Figures are similarly robust and open, designed to read clearly at a glance.
This font is well-suited to headlines, brand marks, and promotional layouts where a strong, clean sans is needed. It should also perform well for signage and UI labels thanks to open counters, straightforward shapes, and clear numeral forms.
The overall tone is modern and no-nonsense, projecting confidence and clarity rather than delicacy. Its rounded geometry adds a friendly, approachable edge, while the heavy presence gives it an assertive, attention-grabbing voice for contemporary design.
The type appears intended as a contemporary, geometric workhorse that balances friendliness with strong visual impact. It prioritizes clean construction, quick legibility, and a confident presence for modern branding and display typography.
The design favors clear silhouettes and consistent spacing, producing an even, blocky color in text. Distinct letterforms like the simple single-storey a/g and the open apertures support quick recognition in both display and short text settings.