Sans Normal Ogge 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Book W1G' and 'Berthold Standard' by Berthold and 'Neue Haas Grotesk Display' and 'Neue Haas Grotesk Text' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, display use, brand voice, geometric, rounded, sturdy, compact, clean.
A heavy, geometric sans with broad, rounded curves and clean, unmodulated strokes. Counters are generous for the weight, with circular forms in letters like O and C reading smooth and even, while straight-sided shapes keep a compact, efficient silhouette. Terminals are mostly blunt and square, and the overall construction favors simple geometry over calligraphic nuance. Uppercase forms feel solid and blocky with consistent proportions, and the lowercase maintains clear, single-storey-style simplicity in round letters with sturdy stems and minimal detailing.
Best suited to large sizes where its mass and geometry can deliver impact—headlines, poster typography, brand marks, and bold editorial callouts. It can also work well for clear, assertive signage and packaging where a sturdy, modern sans is needed.
The tone is direct and energetic, with a friendly approachability coming from its rounded geometry. Its dense color and uncomplicated shapes give it a confident, no-nonsense voice that still feels contemporary and approachable rather than severe.
Likely designed to provide a strong, contemporary sans voice with simple geometric construction and dependable legibility at display sizes. The emphasis appears to be on visual impact, consistency across glyphs, and an approachable, modern feel.
In text, the strong weight creates a dark, high-impact texture, so spacing and counters do a lot of the readability work. The numerals match the letters in heft and simplicity, producing a consistent, poster-like rhythm across mixed alphanumerics.