Sans Superellipse Hidun 1 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'FF Good' by FontFont, 'CF Blast Gothic' by Fonts.GR, 'DIN Next' and 'DIN Next Paneuropean' by Monotype, 'Belle Sans' by Park Street Studio, 'Aago' by Positype, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, assertive, modern, sporty, utilitarian, compact impact, sturdy clarity, modern signage, brand presence, compact, blocky, condensed, rounded corners, square-shouldered.
This typeface is built from compact, heavy strokes with squared-off structure and noticeably rounded corners, producing a superellipse-like geometry across bowls and counters. Curves are restrained and muscular, with vertical emphasis and tight sidebearings that create a dense rhythm in words. Terminals are mostly flat and blunt, and interior shapes stay relatively open for the weight, helping letters like a, e, and g remain legible at display sizes. Figures are sturdy and uniform in texture, matching the letterforms with the same squared-round construction.
This font is well suited to headlines and short statements where a dense, high-impact texture is desirable, such as posters, packaging callouts, labels, and signage. It can also work for branding marks and wordmarks that benefit from a condensed footprint and sturdy, geometric forms.
The overall tone is bold and no-nonsense, with a contemporary, workmanlike attitude. Its condensed massing and squared curves feel industrial and sporty—more about impact and clarity than softness or elegance.
The design appears intended to deliver maximum visual punch in a compact width, using squared geometry softened by rounded corners to keep the forms approachable while staying tough and utilitarian. It prioritizes strong silhouette, consistent texture, and straightforward readability in display settings.
In longer lines the compact spacing and heavy color create strong emphasis, so the face reads best when given generous tracking or used at larger sizes. The rounded-rectangle logic is consistent across uppercase, lowercase, and numerals, giving a cohesive, logo-friendly presence.